Design Vision Optical

8720 W North Ave

Milwaukee, WI 53226

(414) 774-0200

(414) 774-2321

New Patients Receive 30% OFF Second Pair of Complete Glasses!

Welcome to Design Vision
Your local Optometrist & Optician in Wauwatosa, WI 

Our focus is on you!

COVID19 UPDATE 3/01/21

We are OPEN for eye exams, contact lens exams & trying on eyeglasses.  

We ARE practicing according to CDC guidelines for health care practices.

We will keep you SAFE with social distancing, sneeze guards, constant sanitization and following our strict procedures.  Our Optometrists and team members have been vaccinated with the COVID-19 vaccine (or are in the process).

Every pair of eye glasses has been cleaned and sanitized so you can try on frames without worry.  After you try on frames we will clean and sanitize each one.

We have implemented the OPTOS Optomap and recommend this non-invasive scan of the back of your eye (200 degree view of your retina).  With insurance this is a $39.00 copay (also $39.00 for our private pay patients).  The doctor may or may not recommend dilating your eyes.  For some patients who choose the OPTOS scan our Optometrist may not have to dilate your eyes at your appointment.  Our Optometrist does have the final authority for dilating your eyes.  The most comprehensive eye exam available includes the OPTOS and dilation.  

We accept many vision insurances (Davis, EyeMed, NVA, Superior and more).  

If you do not have vision insurance we offer a "time of service" courtesy discount on our vision services and prescription eyewear.

       WE ACCEPT VSP (Vision Service Plan) INSURANCE 


             Please note we can verify your vision care benefits and bill VSP.  

            City of Milwaukee employees now have vision insurance with VSP.  

Thank you for wearing your mask, "social distancing" and for sanitizing.   We look forward to "seeing" you and your family for your vision care needs.  Thank you for your trust and your business!

Cindy, Doris, Laura, Mindie & Dr. Katie B. & Dr. Emmy S.

Welcome to Design Vision in Wauwatosa, WI. The Design Vison team strives to provide the best in vision care services. We invite you to browse our website to learn more about our services and join our patient family by scheduling an eye exam appointment at our Wauwatosa office.

Design Vision is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Milwaukee area come to Design Vision because they know they will receive the personal attention and professional care.  At Design Vision, we take the "pain" out of selecting prescription eye wear and make it a fun and efficient process.   Our team is dedicated to keeping our patients comfortable and well-informed at all times. At Design Vision, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Design Vision, we offer vision financing options and will work with many vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Design Vision and the staff the eye and vision care providers of choice in the Milwaukee area. Our two optometrists (Dr. Katie Buchholz, O.D. and Dr. Emmylou Swartz O.D. FAAO) both offer the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. We are trusted by local Ophthalmologists to fit their patients with prescription eye wear (frames and lenses) to maximize the vision from the new prescription.

At Design Vision,  we are dedicated to providing high-quality optometry services in a comfortable, friendly and caring environment. Lots of convenient parking (street, side and back lots) and easy access to our front door make us a stroller and wheelchair friendly location.  Call us at 414.774.0200 or schedule an appointment today online.

DESIGN VISION 414.774.0200 
8720 W. NORTH AVE. (near Sendik's Grocery store) 
Wauwatosa, WI 53226 

  • "Excellent service the owner and her staff are super welcoming to all established clients and walk-ins... The owner usually finds ways to help out the client and save them money... They are simply the best!!! I highly recommend them!"
    Angel Salmeron Dueñas

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Contact Us


10:00 am-6:00 pm


10:00 am-6:00 pm


Closed Wednesday AM. Open 1:00 - 6:00 by appointment only on Wednesday

Call 414.774.0200


10:00 am-6:00 pm


10:00 am-5:30 pm


10:00 - 12:00 on NON exam days. On Doctor Exam Saturdays we will be open until 2:30 pm.