Design Vision Optical

8720 W North Ave

Milwaukee, WI 53226

(414) 774-0200

(414) 774-2321

New Patients Receive 30% OFF Second Pair of Complete Glasses!

Welcome to Design Vision
Your local Optometrist & Optician in Wauwatosa, WI 

Our focus is on you!

COVID19 UPDATE 3/01/21

We are OPEN for eye exams, contact lens exams & trying on eyeglasses.  

We ARE practicing according to CDC guidelines for health care practices.

We will keep you SAFE with social distancing, sneeze guards, constant sanitization and following our strict procedures.  Our Optometrists and team members have been vaccinated with the COVID-19 vaccine (or are in the process).

Every pair of eye glasses has been cleaned and sanitized so you can try on frames without worry.  After you try on frames we will clean and sanitize each one.

We have implemented the OPTOS Optomap and recommend this non-invasive scan of the back of your eye (200 degree view of your retina).  With insurance this is a $39.00 copay (also $39.00 for our private pay patients).  The doctor may or may not recommend dilating your eyes.  For some patients who choose the OPTOS scan our Optometrist may not have to dilate your eyes at your appointment.  Our Optometrist does have the final authority for dilating your eyes.  The most comprehensive eye exam available includes the OPTOS and dilation.  

We accept many vision insurances (Davis, EyeMed, NVA, Superior and more).  

If you do not have vision insurance we offer a "time of service" courtesy discount on our vision services and prescription eyewear.

       WE ACCEPT VSP (Vision Service Plan) INSURANCE 

but...YOU WILL NOT FIND US ON THE PRACTICE LOCATOR.

             Please note we can verify your vision care benefits and bill VSP.  

            City of Milwaukee employees now have vision insurance with VSP.  

Thank you for wearing your mask, "social distancing" and for sanitizing.   We look forward to "seeing" you and your family for your vision care needs.  Thank you for your trust and your business!

Cindy, Doris, Laura, Mindie & Dr. Katie B. & Dr. Emmy S.

Welcome to Design Vision in Wauwatosa, WI. The Design Vison team strives to provide the best in vision care services. We invite you to browse our website to learn more about our services and join our patient family by scheduling an eye exam appointment at our Wauwatosa office.

Design Vision is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Milwaukee area come to Design Vision because they know they will receive the personal attention and professional care.  At Design Vision, we take the "pain" out of selecting prescription eye wear and make it a fun and efficient process.   Our team is dedicated to keeping our patients comfortable and well-informed at all times. At Design Vision, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Design Vision, we offer vision financing options and will work with many vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Design Vision and the staff the eye and vision care providers of choice in the Milwaukee area. Our two optometrists (Dr. Katie Buchholz, O.D. and Dr. Emmylou Swartz O.D. FAAO) both offer the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. We are trusted by local Ophthalmologists to fit their patients with prescription eye wear (frames and lenses) to maximize the vision from the new prescription.

At Design Vision,  we are dedicated to providing high-quality optometry services in a comfortable, friendly and caring environment. Lots of convenient parking (street, side and back lots) and easy access to our front door make us a stroller and wheelchair friendly location.  Call us at 414.774.0200 or schedule an appointment today online.


DESIGN VISION 414.774.0200 
8720 W. NORTH AVE. (near Sendik's Grocery store) 
Wauwatosa, WI 53226 

  • "Excellent service the owner and her staff are super welcoming to all established clients and walk-ins... The owner usually finds ways to help out the client and save them money... They are simply the best!!! I highly recommend them!"
    Angel Salmeron Dueñas

Featured Articles

Helpful and Informative Resources

    Glaucoma and You: The Importance of Eye Exams

    Want to avoid vision loss due to glaucoma? Schedule a visit with the eye doctor. ...

    Read More

    Important Healthy Eye Habits for Kids

    Want to keep your kids' eyes as healthy as possible? Try these tips. ...

    Read More

    Healthy Vision Month

    Get ready for Healthy Vision Month by upgrading your vision habits. ...

    Read More

    Presbyopia eye drops

    Would you like to stop squinting when you look at close objects? A new kind of eyedrops can improve presbyopia, an age-related vision problem. ...

    Read More

    Dry Eye

    Sometimes your eyes don’t make enough tears or the tears evaporate too fast because they don’t have the right amount of compounds in them. This is called dry eye. Up to 5% of Americans complain of some form of dry eye. Individuals who wear contact lenses or have undergone LASIK or other types of ...

    Read More

    Subconjunctival Hemorrhage

    Similar to a bruise under the skin, a subconjunctival hemorrhage happens when a small blood vessel located between the sclera (white portion of an eye) and the conjunctiva (lining on the surface of an eye) breaks and covers the sclera with blood. Unlike broken blood vessels located under the skin which ...

    Read More

    Decorative (Plano) Contact Lenses

    Colored contact lenses allow you to temporarily change your eye color whether or not you need to correct impaired vision. In this way, you can create a more subtle eye appearance, wear a crazy design for special occasions, or just enjoy a new eye color. Will Colored Contacts Change the Way I See? Yes, ...

    Read More

    Wandering Eye

    A wandering eye is a type of eye condition known as strabismus or tropia, and it may be caused by damage to the retina or muscles that control the eye, stroke or brain injury, or an uncorrected refractive error like farsightedness. With a wandering eye, one eye deviates or wanders in a different direction ...

    Read More

    Reading and Writing

    For many adults, reading and writing come so naturally that they seem almost effortless. However, reading and writing are actually complicated skills that take significant effort to learn. For example, reading involves recognizing letters, associating letter combinations with their corresponding sounds, ...

    Read More

    Lazy Eye

    Lazy eye, also referred to as amblyopia, is a condition that develops in infancy or early childhood, and it typically starts when the focus in one eye is more enhanced than the other. The eye with less focus might be impaired due to a significant amount of farsightedness or astigmatism, or something ...

    Read More

Contact Us

Monday:

10:00 am-6:00 pm

Tuesday:

10:00 am-6:00 pm

Wednesday:

Closed Wednesday AM. Open 1:00 - 6:00 by appointment only on Wednesday

Call 414.774.0200

Thursday:

10:00 am-6:00 pm

Friday:

10:00 am-5:30 pm

Saturday:

10:00 - 12:00 on NON exam days. On Doctor Exam Saturdays we will be open until 2:30 pm.

Sunday:

Closed